Despite the various technological innovations that have emerged to facilitate better conversations, many companies still struggle with effective communication. Nearly 100% of people say that face-to-face meetings are essential for long-term business relationships. However, 7 in 10 millennials also say that it’s not necessary to go into the office when they want to communicate with colleagues.
It’s all a bit contradictory.
In a world brimming with new concepts like remote working, the digital workforce, and mobile employees, communication is becoming more complex. However, it’s safe to say that the importance of communication is still significant if you want a productive workplace.
Let’s talk about some of the biggest benefits of implementing effective communication strategies in your workplace.
1. Better Productivity
All business leaders want a productive team. Unfortunately, it’s hard for your employees to work at their best when the left-hand doesn’t know what the right is doing. Poor communication leads to confusion and gaps in the workplace. Imagine being a remote employee with no way to connect with your manager when you need guidance. Or an in-office employee who has to shout over other team members to be heard in a meeting.
When we can’t communicate properly, we’re left to make crucial decisions on our own. Sometimes, this means merely guessing at what the right next step is. The benefits of effective communication in the workplace start by providing an environment where everyone is connected on the same page.
2. A Positive Atmosphere
Have you ever been at work when your voice system and email client were both down at the same time? In situations like these, you’re often left feeling stuck and frustrated. There’s nothing you can do but wait to be re-connected to your team. If issues like this keep happening, you may start to feel annoyed by your job. After all, it’s hard to love what you do if you can never get anything done.
Business managers that invest in effective communication as part of their company culture can promote a happier, more positive atmosphere. You can escape the natural frustrations of inefficient communication strategies and enjoy the feeling of being supported by an entire team of peers.
3. Greater Innovation
In part, creating a positive atmosphere through communication relies on your ability to access the right communication tools and systems. However, it’s also important to make sure that your teams feel free to talk too. Creating an environment where all ideas are respected and observed is an excellent way to encourage open communication.
What’s more, when people have the power to speak up in their organisation, they’re more likely to come up with innovative new ideas and concepts. No world-changing revelations come from a business where people are laughed at whenever they want to try something new. That might be why providing an open communication environment remains to be a top priority for HR executives.
Speaking of innovation, sometimes, making communication a part of your company culture doesn’t have just to mean improving the connections between coworkers. New technology like the Internet of Things has transformed the way devices, and machines communicate too. Improve the links between the people and things in your office, and you can achieve better productivity, enhanced efficiency and even increased ROI.
4. Enhanced Loyalty to the Company
On average, businesses in the UK experience a turnover rate of about 15% a year. That means if you have 100 employees, you need to find the time to source, train, and onboard 15 new candidates every year. If you’ve ever tried to replace a crucial employee in your company before, then you’ll know just how aggravating it can be.
Many factors might convince someone to leave your venture for another opportunity. Some people leave because they’re offered more money, others need a role that’s closer to home. However, poor communication can be one of the biggest drivers of turnover too. If you feel like you’re never speaking to your peers, or you’re continually struggling to get your voice heard, then it’s hard to handle any kind of commitment to your employer. On the other hand, if you’re always a part of the conversation, you start to feel like part of the family.
5. Increased Customer Satisfaction
Finally, countless companies spend all their time and effort trying to make their communication experiences as seamless as possible with customers. However, it’s your employees that are responsible for serving your clients each day. If they can’t hear what your customers are saying because your Telecoms service is facing problems, or they can’t collaborate with team members over a customer issue, then they won’t be able to offer excellent service.
In the age of customer experience, the importance of communication is growing at a rapid pace. When you invest in effective communication, the customers you interact with get a more satisfying experience from your employees. They also speak to happier employees, which improves the nature of the conversation.
Ready to make the most of your communication strategy? Start with a conversation with Nice Network. We’re here to help.