All businesses have a culture – whether you’re aware of it or not.
Your culture is made up of the norms and values that identify your organisation. For instance, here at Nice, we’re all about responding to the needs of our customers, adapting to the market and delivering excellent service. However, we couldn’t do any of that if we didn’t have the right communications strategy in place.
Excellent communication is critical to any venture’s success. It builds stronger teams, leads to better ideas, and improves the satisfaction of employees. If you need evidence that a culture of communication at the workplace is crucial, just look at the stats. Employees with work friends are 7 times more likely to be engaged at the office.
So, how do you create a communications culture that empowers and supports your team?
It may be easier than you think.
1. Organise meaningful staff meetings
Did you know that 46% of employees walk out of a staff meeting with no idea what they’re meant to do next?
Well-managed staff meetings are a fantastic opportunity for teams to share useful information about their goals, achievements, and upcoming objectives. However, that doesn’t mean business leaders should be overwhelming their employees with too many meetings. Most staff members already feel rushed and overworked. Meetings about meetings and sessions with seemingly no point will only distress your workers.
Make sure that you start every conference with an in-depth understanding of what you want to achieve, and what people should know by the time they leave.
2. Build communications culture into your business foundations
Communication in the workplace is something that teams need to work on consistently. Elon Musk, one of the biggest entrepreneurs in the world, tells his employees that they should communicate with everyone. That means no-one needs to be afraid of talking to their boss’s boss. Creating a culture of communication at the workplace means ensuring that everyone feels comfortable discussing their needs and expectations.
It also means that you need to be transparent with your people. Anyone who’s ever worked for a business where information was withheld from lower-level staff members will know how frustrating it can be. At Nice Network, we make sure that our employees and our customers know what’s going on behind closed doors. We’re not afraid of open communication.
3. Give and receive feedback frequently
Sometimes, people need feedback to grow. You wouldn’t know that you needed to improve your connectivity speeds if none of your customers ever told you that they were too slow. Similarly, your staff members don’t know what they need to change if you can’t guide them.
Giving feedback in a communications culture isn’t just about improving performance either. It’s also about recognising the contributions your people make. A majority of employees say that they would work harder if their managers gave them more recognition.
Make sure that your team members have plenty of opportunities to give you feedback too! Here at Nice, we base our growth on the needs of our customers. By getting feedback regularly, we can make sure that our business is moving in the right direction. Sending a survey out to your employees and customers is a great way to gather useful information.
4. Unlock communication channels with technology
Whether it’s an updated telecommunications service or a brand-new collaboration tool, sometimes all you need is the right technology to encourage communication in the workplace. While some employees have an easy time speaking in a public forum, others will need a way to communicate more privately, either over the phone or via the internet. Having a wide range of communication channels available ensures that everyone has a voice.
Investing in the right communication channels will also make it easier for your people to build stronger connections with their team members. This is particularly important in an age where things like remote working are becoming increasingly popular. Communication technology means anyone can connect – wherever they are.
5. Learn and adapt
Finally, one thing you’ll learn when pursuing a culture of communication at the workplace is that trends are changing. The rise of new generations in the workforce and the introduction of different technologies means that the tools we’re using are continually evolving. If you want to stay ahead of the curve and make communication a true part of your culture, then you need to adapt.
Keep track of what’s going on in the industry around you. Find out what your competitors are doing and ask yourself if you need to make changes. You can even use feedback from your employees to decide when you need to invest in new business essentials.
Nice Network is here to help you maintain and improve your communications culture, every step of the way. Reach out to us today to discover the power of better communication.